Refuel Creative

UGC in Social Ads - Presented by Will Giles

Mon, 24 Jan 2022 14:41:11 GMT

Find out more about the power of user-generated content in social ads with Will Giles. Will will be sharing a case study of his work with Canva.

Shattering expectations – bringing back an iconic brand - Polly Love and Dena...

Thu, 22 Jul 2021 13:54:57 GMT

A real-world case study on Australia’s Violet Crumble. Learn first-hand what it takes to bring back on iconic brand, and how to shatter both consumer and business expectations. A must for all PR peeps!

Marketing law in 2021 - Paul Gordon

Thu, 22 Jul 2021 13:41:54 GMT

Join Paul as he gives us an update on laws, policies and legal precedents that affect marketers and communicators alike. Copyright. Privacy. Defamation. Misleading advertising.

Marketing automation & personalisation at scale - Ryan Jones

Thu, 22 Jul 2021 13:27:07 GMT

Discover one of our most requested topics as Ryan Jones, Refuel Creative, dives into Marketing Automation, and how it can be used to help all marketers, whether you’re B2B or B2C, run personalised campaigns at scale.

Customer Experience - Jaclyn Thorne

Thu, 22 Jul 2021 12:28:07 GMT

Jaclyn will be sharing some of her research findings in the area of customer experience. She’ll be drawing on her work at Expy, focused on optimising customer experiences through improving tech experience, staff experiences, product/ service and data visualisations.

Content creation in a 24-7 News environment - Kathryn Jensen

Thu, 22 Jul 2021 11:43:32 GMT

Kathryn Jensen from ABC Adelaide, will discuss the importance of social media for news organisations in the modern age, how to increase community engagement, the value of moderation and the impact and fall out of Facebook’s decision to ban news organisations in Australia.

A Study in SEO - Amy Hourigan

Thu, 22 Jul 2021 10:52:22 GMT

Amy will present a live SEO audit for one lucky business. Keep an eye on our Facebook page for your opportunity to enter the draw for a free SEO audit!

Social media strategy - Michael Trevarrow

Wed, 21 Jul 2021 16:35:44 GMT

Join Michael as he talks about creating content that reinforces the brand and supports sponsorship activities within the SA community.

What is NTcommunity?

Fri, 26 Mar 2021 13:42:51 GMT

Short video explaining NTcommunity and how it will help Territorians to find the support and social services they need.

TipTuesday: How to ask for a testimonial from a client

Mon, 23 Nov 2020 16:10:44 GMT

Have you ever looked at the customer testimonial page of some businesses and wondered how they get such amazing, detailed testimonials from their clients? The short answer: they ask!

Seems simple and obvious, but if asking for testimonials leaves you feeling intimidated or desperate, we’ll walk you through how to get customer testimonials with effortless dignity and grace.

What is Tip Tuesday?

Wed, 18 Nov 2020 14:06:18 GMT

Join the Refuel team as our Videographer

Sun, 26 Jul 2020 13:41:41 GMT

How does coming into work every day, with an office full of video equipment, to create creative, innovative content sound?

We are on the lookout for a videographer to do just that. If you are looking to get agency experience with equipment to make any creative vision a reality, we want you!

We’re looking for someone who is equally as brilliant behind a camera as they are at editing. The ability to create motion graphics and 3D animations using tools like Adobe After Effects and Blender will be a bonus.

You’ll work as part of our multi-skilled team to contribute to projects for our clients across many industries. Your work will fit into our marketing strategies using the latest technology to deliver your content most effectively.

Our Videographer position is a flexible role, with full time or part-time hours available for the right applicant.

Find out more: https://www.refuelcreative.com.au/blog/join-the-refuel-team-as-our-videographer

Introducing Drift Video

Fri, 20 Sep 2019 15:31:23 GMT

Why is an internship a good idea?

Fri, 20 Sep 2019 15:25:53 GMT

The Changing Face of Customer Experience: Creating a Conversational Strategy...

Fri, 20 Sep 2019 15:16:30 GMT

Elliott is a Channel Consultant at HubSpot, and works with HubSpot’s Agency Partners to help businesses grow better. With a background in digital advertising, Elliott helps develop and implement growth strategies for small businesses. On a daily basis, he works with HubSpot’s partners on their clients’ content strategy, acquisition models and sales funnels to power their business’ growth.

Nick works as a Channel Account Manager at HubSpot where he consults HubSpot’s Agency partners and their customers on digital focused growth strategies. Hailing from the US, he built his career in Sales & Marketing within the startup tech space in San Francisco before following his heart to Sydney. If he’s not answering his emails, you’ll likely find him bobbing around in the surf or starting a new renovation project at home.

Q&A Social Media & The Law - Paul Gordon

Fri, 20 Sep 2019 15:14:05 GMT

Paul joined Wallmans Lawyers in 2018 advising in their Business and Commercial practice.

Paul has a broad commercial skill set, with specialisation in the areas of technology, media law, intellectual property and corporate governance. He is one of Adelaide’s leading experts on social media and privacy law, having been recognised in Doyles Guide for Leading Technology, Media and Telecommunications Lawyers and for Leading Intellectual Property lawyers.

Paul provides advice through the entire lifecycle of a business – from incorporation establishment and structuring, to contracts and other commercial agreements, competition and consumer law issues and matters regarding online brand management and marketing. His experience extends to commercialisation of new technologies, complex trademark prosecutions and defences, domain name disputes, defamation, litigation and general commercial advisory services. He has particular interest in corporate governance, assisting organisations across the not for profit, technology, education, agriculture, start up, health and research sectors. As a result of his experience, Paul was named amongst Australia’s Best Lawyers in Commercial Law.

Paul is a sought after speaker at technology and online law conferences, a guest presenter on radio programs and is an author of various publications discussing the intersection of technology and the law and current trends in social media. In 2013, Paul was named the Young Lawyer of the Year, recognising his professional excellence and contributions to the legal profession and the community at large.

Paul is the Managing Director of an online ticketing company, has held a number of board directorships and was also a part owner of a boutique law firm, and as such, has a unique appreciation of issues facing business, and the need for a practical outlook and commercially feasible results.

Understanding Audiences - Paul McFarlane

Fri, 20 Sep 2019 15:08:20 GMT

Paul will explain how ‘Trader’ has activated an aggressive digital marketing plan to grow The ‘Trader’ brand, communicate ‘Trader’s’ values, celebrating fun with ‘Trader’s’ customers and explain ‘Trader’s’ product offer as a new and legitimate alternative as a new market entrant in a conservative industry through what we call ‘ Digital Domination’. Although still relatively small compared to our multi-national competitors, Paul will explain Trader’s digital strategy and early tactics which have proven successful in accessing the hearts, minds, belief and wallets with our channel customers side by side with the sales team delivering the ultimate Passion, Flexibility and Partnership in all that we do.

The journey never ends and there remains so many more digital ideas and activities in our plans which Paul will highlight and Trader will be deploying these in the months and years ahead in our pursuit of the ultimate ‘Digital Domination’.

Paul has nearly 25 years of experience in Marketing, Sales & Senior Management roles driving strategy and teams of people in various sectors including Government, Sport and most recently the Electrical Industry. His last 16 years in the Electrical Industry as a Supplier have been primarily creating Electrical Contractor demand with marketing and sales programs in the B2B environment channel through distributor partners. Paul is currently the Chief Marketing Officer at GSM Electrical (Australia) Pty Ltd – Home of the ‘Trader’ Brand (owned by the Gerard Family – former owners of Clipsal) since March 2015 when Trader was born.

Paul and his dynamic Trader marketing team continue to deliver an aggressive, new age, passionate, speedy and cheeky marketing strategy across traditional trade methods whilst also deploying a comprehensive digital/social media strategy which is the talk of the industry and has raised the bar of others in their use of digital tactics and programs. In 4.5 years of marketing effort this has helped positioned the ‘Trader’ brand as the fastest growing provider of Electrical Accessories to the Trade in Australia with Wholesalers and Electrical Contractors with so much more now to do with other members in our channel for greater demand creation.

Hunt A Killer Facebook Ads Case Study - Eric Carlson & David Tendrich

Fri, 20 Sep 2019 15:05:55 GMT

Eric Carlson and David Tendrich from Sweatpants Agency will share their amazing case study, where they 2x’d the subscriber base of Hunt A Killer in less than 60 days!

Eric Carlson is an online marketer responsible for 3 of the fastest-growing brands in their spaces (Hunt a Killer, Bombtech Golf, Jin+Ja).
He is the founder of 10x Factory, a Slack (chat app) community with over 1300+ entrepreneurs and growing. He has managed over $100m+ in advertising, generating ROI on budgets as large as $4m/mo via internet, radio, & TV. Eris is a 2×2-Comma Club Award Winner and Gusiness World Record Holder. Until Recently Dethroned By France For the Largest Bubble Soccer Game Ever.

David Tendrich is an online marketer responsible for nearly $100m in martial arts and fitness studio sales. He is the Founding Partner of Reliable PSD, a coding company with 40 employees across the U.S. and Europe and Co-creator of Email Machine – an a utoresponder product that has generated hundreds of thousands of fitness and martial arts members across hundreds of studios for the past 8 years.

Podcasting: The Time Is Now - Amelia Veale

Fri, 20 Sep 2019 14:58:58 GMT

Amelia Veale is the Chief Storyteller and Director of Narrative Marketing. Her career in marketing spans nearly two decades, and includes working for local and state government, the non-profit sector, plus a range of small to medium businesses.

Narrative Marketing focuses on helping businesses capture and tell their unique story.

Amelia is an experienced communications presenter and trainer, she has successfully delivered sessions in NSW, QLD, TAS and SA. Knowing that the frequently changing world of marketing can be overwhelming, Amelia delivers training in a practical way, translating complicated and technical jargon into everyday, relatable language that’s easy to comprehend.

Digital Marketing Landscape Overview - Simone Douglas

Fri, 20 Sep 2019 14:55:27 GMT

The playing field changes daily but the landscape in Australia has its own unique trends.

Come and hear Simone Douglas, CEO of Social Media AOK, talk about what you need to focus on in order to be successful and the traps digital marketers are falling into as the landscape shifts. In her usual candid way she will cover off on where the users are playing, where we are headed and what we should be doing on the way there.

Simone Douglas is the CEO of Social Media AOK, a three times Telstra Business Award finalist. Her strong practical focus on tangible outcomes combined with an extensive background in business, change management and process improvement has seen her work with all types of businesses from the local hairdresser, through to the Commonwealth Attorney-General’s Department, and everything in between. She is also currently the licensee of the Duke of Brunswick Hotel, and Executive Director for Business Networking International – Adelaide North.

A certified practicing marketer, combining a wealth of marketing knowledge, strategies and experience, Simone is well placed to speak on business.

Social Media AOK is a specialist social media agency. We specialise in helping businesses, government departments, and professional individuals to discover the power of using social media as a positive tool to drive business and effect change. We assist with all things social media including channel setup, high-level strategy and planning, management, monitoring, advertising, risk management, disaster recovery, training, interactive workshops and more.